Forbes CMO Network Features CMG's CMO's Agenda™

The Customer Is The CMO's Best New-Product Developer:  Survey






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Listen to the customer

The product and marketing leaders who look to their customers for new product insights and innovation—and who act on those insights—have the competitive advantage in today’s market.

Our latest CMO’s Agenda™ whitepaper discusses:

  • Six methods to institutionalize customer input
  • Applying an agile lens to new product development and innovation
  • Modernizing a traditional marketing model