Over the past year, chief marketing officers (CMOs) have stepped up their game by shouldering greater responsibility for the conversion of a key business asset—a company's marketing capacity—into top-line and bottom-line results.

Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. As a result of that evolution, CMOs have morphed into a marketing "super-species": Marketing's CEO.

To thrive, this "super-species" must act like any new species: It must embrace advanced survival principles.

For the five-part survival guide, checkout our piece in the March 29th MarketingProfs - Thriving in the Wild: Survival of the Fittest CMOs, based on research from our 4th Annual CMO's Agenda.

- Rich Beatty is a strategic marketing consultant and co-founder of CMG Partners. Rich can be reached at rich.beatty@cmgpartners.com.