Building new revenues, new markets and new customer bases takes a chief marketing officer (CMO) with a strategic plan of attack, priorities, goals and objectives and an incredible ability to deal with the here-and-now while preparing for long-term success. CMG Partners calls this growth cheat sheet the CMO’s Agenda™.

Next week, we'll launch our 4th Annual CMO's Agenda, research that uncovers trends in the CMO world based on in-depth qualitative interviews with 30 lead marketers – their companies represent a broad cross-section of the US market.

Pre-register – Receive the 4th Annual CMO’s
Agenda by E-mail Upon Release!

We started this yearly set of in-depth conversations in 2008. Since then, the world has experienced the dramatic contraction of the Great Recession and a couple of runs at sustained growth. Meanwhile, CMO’s have been working to get ahead of the wrenching economic changes, from leading organizational transformation through a greater investment in marketing to recognizing new opportunities for growth.

In putting together this year’s Agenda, we developed a clearer understanding of the CMO’s drive to deal with the massive upheavals and complexity facing them in today’s markets. As we illustrate in the paper, they’re bringing structure and discipline to their leadership initiatives and taking on the responsibility of driving organic growth for their enterprises. Most importantly, each one of our CMOs has their own take on what this means within their organizations and markets.

Until then...