CMO’s Agenda^TM

One of the most important research initiatives we undertake each year involves extensive conversations with Chief Marketing Officers (CMOs) and lead marketers exploring the most pressing issues they face today. The CMO’s AgendaTM is the result. Although each marketer faces their own unique challenges, certain fundamental issues emerge, giving all of us fascinating insights into the world of marketing.

What began with the CMO’s Agenda, our first research initiative focused on CMOs and lead marketers, has grown into an ongoing conversation to better understand the ever-evolving issues and challenges they face. We're pleased to release the 4th Annual CMO's Agenda, with our latest findings honing in on the new challenges and opportunities CMOs face.

We encourage you to request our latest report by clicking the Request Full Report box below. You will also find download links to our previous CMO's Agendas.