Last Thursday, CMG Partners was invited to facilitate a series of focus groups with donors, volunteers and prospective partners of The Emily Krzyzewski Center, an innovative non-profit, in Durham that provides academically-focused, low-income students with out-of-school programming designed to help them achieve in school, gain entry to college and break the cycle of poverty in their families.As does any worthwhile organization in the non-profit world, The Emily K Center has a story to tell....

Today’s telecom industry is characterized by constant market disruptions. Once in a while, those disruptions offer the savvy chief marketing officer (CMO) a unique opportunity to steal a march on the competition and develop new revenue streams in a dynamic and crowded market. Today’s case is the recent deal among Verizon Wireless and other cable providers regarding the convergence of video and wireless. For the super-CMOs highlighted in our annual research, (see 4th Annual CMO’s...

When was the last time you sat down and had a conversation with a fellow Chief Marketing Officer to compare notes on what’s helping or hindering your success? How about conversations with 30 CMOs from across different industries? Don’t worry. We saved you the trouble. At CMG Partners, we’re constantly challenging ourselves to stay in step with our clients, lead marketers in growing companies who believe in the power of strategic marketing. It’s our mission to help them succeed in their roles,...

I’ve been working as a marketer or consulting to marketers for over 25 years. And throughout my career, never have I seen a better time for the individual sitting in the CMO’s seat to step forward and help drive success at his or her company. If one believes the adage, “information is power”, then never has there been as much power at the finger tips of the lead marketer. And if one believes that growth comes from knowing how to take advantage of marketplace opportunities before your...

Building new revenues, new markets and new customer bases takes a chief marketing officer (CMO) with a strategic plan of attack, priorities, goals and objectives and an incredible ability to deal with the here-and-now while preparing for long-term success. CMG Partners calls this growth cheat sheet the CMO’s Agenda™. Next week, we'll launch our 4th Annual CMO's Agenda, research that uncovers trends in the CMO world based on in-depth qualitative...