January 31, 2013 | Andrea Messinger
After five years of tracking lead marketers as part of our CMO’s Agenda™ annual qualitative study, it’s time to proclaim: The CMO has arrived.In our Fifth Annual CMO’s Agenda, we share insights and experiences from more than 50 chief marketers, CEOs and VPs of analytics at leading brands including Target, MasterCard, Heineken and Best Buy, who are modernizing marketing and managing a new agenda—one that requires them to embrace both art and science to make more informed and efficient...
January 9, 2013 | Andrea Messinger
Happy New Year! We’re jump-starting 2013 with two additions to our private equity team – please join us in welcoming Dianna Spring and Andrea Messinger. Dianna Spring . . . Dianna joined CMG Partners in 2012 after earning her MBA at the University of Chicago Booth School of Business (class of 2011). She hit the ground running and worked for a subsidiary of Ascend Learning – a portfolio company of Providence Equity. MORE> Andrea Messinger . ....
December 10, 2012 | Mark Chinn | 1 comments
As the cable industry approaches the $7-billion mark for annual revenue in commercial services, what should MSO (cable) leaders be thinking about as they prepare their wireless strategies for 2013? CMG Partners was invited to share our perspective on this issue at a recent Light Reading event, The Future of Cable Business Services, where we focused on Wi-Fi as a major growth driver for the industry moving forward.To move broadband and entertainment products from the home and into the hands...
October 23, 2012 | Andrea Messinger, Todd Redmon
Photo: CMG Partners’ Jarrod Hamilton (left) with grand prizewinner David Lorry (right) of Versa Capital Management and his brand new TaylorMade driver! - - - Sponsoring last week’s Association for Corporate Growth M&A East Conference in Philadelphia was an opportunity to connect with private equity professionals from across the country, explore new partnerships and stay on top of our ever-changing industry.It was also a time to share how CMG Partners uses strategic marketing...
October 3, 2012 | Andrea Messinger, Jarrod Hamilton
As a biotech entrepreneur, the choices you’ll make in selecting a path to new product development (NPD) will be among the most critical you’ll face. On average, less than 25 percent of the time you’ll succeed. We’ve been on both sides of that statistic. We’ve got the scares to prove it.That’s how CMGP's Jarrod Hamilton and RTP Serial Entrepreneur Steve Butts started their joint presentation at last week's kick-off NCBiotech Entrepreneurship Essentials, a bi-monthly series to help...
Need to Know
CMG Partners works with some of the smartest people in the business. It would be a shame to keep all those insights to ourselves. Here you'll find thoughts from our team of strategic marketing consultants on the latest trends, note-worthy news and the things we find most fascinating about the ever-changing world of marketing.