Case Studies:
A Complete Audit Drives Efficiency Gains

Measurement Goes Primetime

Problems we solve:
How should we spend our marketing budget to increase its ROI?

What are the first steps in improving my organizations’ marketing effectiveness?

Sample Solutions:
Customer Experience Assessment
National-Local 360º Assessment
Channel Assessment

Marketing Effectiveness

Improve your marketing and sales ROI.

Just trying harder isn’t an effective strategy. Neither is simply increasing your sales staff or spending more on the marketing communications flavor of the month.

It takes insight and facts to make better marketing investments and improve your bottom line. Smart decisions begin with defining the
right metrics. But they also involve deepening your understanding of important investment tradeoffs, the overall marketing mix and channel dynamics, and comparing all of these against the right benchmarks.

At CMG Partners, continual measurement is key to our delivery of continuous improvement in Marketing & Sales Effectiveness. Our reliance on hard marketing and sales data — combined with our holistic, business-wide perspective – is part of what sets us apart. It’s how we turn insights into results and then work with clients to implement changes that improve marketing and sales programs.

Some of the ways in which we help companies realize more value in less time:

• Marketing audits – partnering with you to take a thorough look at your marketing mix, program results, key processes, organization and channel strategy . . . because the keys to success, or the root causes of problems, can lie anywhere.
• Marketing and program dashboards and scorecards – keeping your goals in mind, helps us establish metrics to analyze and improve your marketing and sales programs.
• Customer segmentation and valuation – focusing especially on identifying your most profitable customers and how to improve ROI by serving them better.
• Channel/sales effectiveness assessments – applying a mix of outside research, sales data analysis and internal interviews and research to help you gain a better understanding of your channel strengths and weaknesses — and, most importantly, how to drive better performance.
• Field marketing skills assessment and training – helping to activate and energize channels – whether to support specific products and initiatives, or to reach new market segments, including the growing Hispanic market.