White Paper:
Hispanic Banking White Paper 2008

Case Studies:
A Leading Bank Taps into the Hispanic Market

Wireless Provider Plugs into Hispanic Market

Problems we solve:
Our competitors are outperforming us in the Hispanic market. How can we do better?

How can we improve the experience of Hispanic customers in our existing stores, and see better results from our field marketing and sales channels?

Fact Sheet:
CMGP Hispanic Marketing fact sheet

Hispanic Market Strategy

Translating insights to profits.

CMG Partners can help you create lasting bonds between your brand and Hispanic consumers. Succeeding in the rapidly growing U.S. Hispanic market requires more than translating collateral and ads. That’s why at CMG Partners, our in-culture and integrated approach to Hispanic Marketing follows the same fact-based, results-oriented process by which we successfully segment, target, and market to any consumer group.

And because Hispanic Marketing requires specialized knowledge and skills, we’ve assembled a team with decades of experience in both Latin America and the U.S. Our integrated approach goes beyond communications to look at all customer touch points. And unlike many firms, we can help drive your strategy through every channel all the way to the local level — to identify and capture your most profitable Hispanic market opportunities.

How we help you succeed in the nation's fastest growing ethnic market:

• Market entry assessment – identifying, sizing and evaluating your company’s Hispanic market potential, including understanding what new internal capabilities are needed and developing a roadmap for entry.
• Marketing strategy and planning – providing marketing focus and direction for the clear communication and effective execution that leads to success in the Hispanic market.
• Brand relevance – assuring that your brand positioning resonates in the Hispanic community, speaking to the audience’s culture, values and needs.
• Hispanic program effectiveness – assessing your current Hispanic marketing efforts and provide a foundation for improvements on which to build success.
• Program execution and implementation – conducting every aspect of your program: campaign testing; agency oversight; management and training of marketing, field sales, operations and customer service.
• Field marketing skills assessment and training – activating and energizing your channels within the Hispanic market — because it’s all about what happens on the ground, at a local level.