Our thinking

Starting Your Marketing Performance Journey on the Right Foot

The way to actually get an effective learning process started and sustained isn’t always self-evident, but with these five simple truths, marketers can build successful Marketing Performance programs that deliver better business results.

The Path to Marketing Performance

Understanding how your marketing organization is performing against five critical marketing performance enablers is crucial to moving forward on the path to becoming a marketing performance driven organization.

Channel Assessment: The Framework for an Optimal Customer Experience

While businesses are placing greater emphasis on customer centricity they often minimize the role that distribution channels play in effectively reaching their customers. This point of view provides a brief overview of the framework we utilize with clients to assess and optimize their distribution channels.

The Customer Lens: An Approach to Customer Touch Point Analysis

Do you know which customer interactions are driving customer loyalty? CMG Partners explores customer touch point analysis and how looking through the customer lens can help propel customer value.

How to Avoid Six Common Pitfalls of the Launch Process

(as published on marketingprofs.com)
Companies of all sizes and in all industries count on the launch of new products and services to achieve growth objectives. CMG Partners explores the six most common fault lines in the launch process and provides some insight on how companies can avoid these mistakes.

Hispanic Marketing: Innovative Approaches to Retail Financial Services

(as presented via OnSite conference)
Competition for the Hispanic banking customer is heating up as more retail banks and other financial institutions attempt to tap into this rapidly growing market segment with dedicated initiatives. Our comprehensive analysis identifies challenges and opportunities within this highly valuable market.

How to Achieve Lasting Improvements in Marketing Effectiveness

(as published on marketingprofs.com)
Marketing leaders should be asking not just how to measure effectiveness today but also how to improve marketing efforts week over week, month over month, and year over year. In this article, CMG Partners outlines how marketers can commit to continuous improvement and move to a leadership position within their organization.

CEO as Salesperson

(as published in Sales and Marketing Management)
The CEO can sometimes prove to be a valuable asset in the sales conversation while other times serves only to delay or diffuse a deal. Our article takes a look at how to know when the CEO should be invited to the table and how to make the most of the opportunity.