Private Equity Practice

The missing tool in many private equity firms' toolkits is the ability to consistently deliver growth – and that is where CMG Partners comes in. We are a team of strategic marketing experts who have been corporate practitioners, worked in private equity, and are exclusively focused on identifying, capturing and accelerating organic and inorganic growth. We provide services across the investment lifecycle that increase enterprise-value and returns for equity holders and minimizes risk for you.

Organic Growth: Accelerating value capture

We help private equity firms accelerate their value capture through organic growth by:

• Increasing customer retention and loyalty by assessing and closing customer performance gaps
• Maximizing share in existing served markets through optimizing the key levers at managers disposal (product, price, promotion, and channel)
• Expanding the served available market through identifying, assessing, and taking advantage of adjacent market expansion opportunities

Inorganic Growth: Improving decision making

We help private equity improve their decision making around inorganic growth through:

• Commercial due diligence, assessing and validating the health of the targets customer relationships and future revenue streams
• Post-closure optimization through the creation of a 100 day commercial plan that ensures integration across all stakeholders
• Exit preparation, partnering with management to maximize the commercial viability (and subsequent multiple) of the business