Activate the link between marketing activities and business outcomes
At its peak, Marketing Performance strikes a delicate balance between art and science to create programs that meet measurable business objectives. Many marketing leaders, either through inspiration or desperation, recognize the need to improve the performance of marketing, but don’t know where to begin or how to proceed. Do any of these resonate with you?
How can I gain greater insight into marketing impact?
How can I justify next year’s marketing spend to my CEO?
Which marketing tactics are most cost-effective?
How can I overcome barriers to accelerate marketing performance?
How can I get the information I need to lead my company’s marketing efforts with greater confidence?
Am I measuring the right things to gauge the success of our marketing strategy?
How can I demonstrate the contribution made by marketing efforts on our company’s growth and competitive strengths?
CMGP’s Marketing Performance Practice helps clients answer these and other related questions. In doing so, we take a holistic approach towards improving an organization’s marketing performance to assess, diagnose and continuously improve the client’s marketing performance.
Our Marketing Performance practice areas include:
Marketing Performance Assessments
Improve the efficiency and effectiveness of your marketing practices through comprehensive reviews encompassing marketing operations, marketing mix, campaign effectiveness, marketing productivity, the budgeting process, and more.
Customer Insight
Maximize customer profitability over time through insight gained from in-market experimentation; strategic segmentation based on value, risk and future potential; tailored customer relationship programs; proactive product development and innovation approaches, and more.
Channel Effectiveness
Drive real bottom-line impact by identifying channel optimization opportunities and efficiency improvements, including distribution and sales strategies, sales force productivity, and more.
Measurement Strategy
Move from data reactor to business prognosticator through identification of the predictive metrics that will increase the effectiveness of an organization’s marketing decisions and investments.
Reporting Analysis, Presentation and Insight Generation
Tell the compelling story of marketing’s impact on business performance by constructing succinct, relevant and actionable data points arrayed in reporting mechanisms customized to individual users and operating groups within your organization.
For more in-depth perspectives, please check out Our Thinking for our latest views on the evolving world of Marketing Performance. While there, you’ll also be able to subscribe to CMGP’s Perspectives newsletter to stay up-to-date on developing Marketing Performance news and insights.
