Warren Katz

Director

An experienced strategist with an eye for creative execution, Warren has a track record for delivering tangible results for a broad range of companies in the telecommunications, technology, travel, and automotive industries. His advertising agency background has given him a unique perspective on projects for our clients such as Sprint and Comcast involving go-to-market strategy, new product development, brand architecture and portfolio strategy, loyalty program management, opportunity assessment, and agency search/selection.

Prior to joining CMG Partners, Warren provided day-to-day marketing program management at Digitas. While there he helped plan, test, launch, and measure national marketing campaigns for major advertisers including American Express, General Motors, OnStar, and XM Satellite Radio.

In addition to holding a B.S. from the University of Vermont, Warren holds an M.B.A. from the F.W. Olin School of Business at Babson College.

Specialties:
  • Growth strategies
  • New product/service launch
  • Brand positioning and portfolio management
  • Loyalty programs
  • Brand activation/employee branding
  • Agency evaluation, search and selection
  • Market opportunity and assessment
  • Customer experience
Books of inspiration: Words to live by:
  • "What the mind of a man can conceive and believe, it can achieve." - Napoleon Hill
  • "How do you eat an elephant? One bite at a time." - Irwin Katz
  • "Work is either fun or drudgery. It depends on your attitude. I like fun." - Colleen Barrett
Outside of CMG Partners:
  • Enjoying life with wife, son and family
  • Weekend DIY warrior
  • All things outdoors; skiing, hiking, camping, etc.
  • Consulting alumni, EcoQuest Education Foundation
  • Yelling at TV when Jeopardy! is on