Tricia H. Gabberty

Senior Director

Tricia brings to CMG Partners a view “from the other side of the desk.” With over 20 years of client-side experience, she understands both the internal and external challenges faced by clients and uses that perspective to bring effective and holistic solutions to her clients. Tricia has been at the center of generating and capturing demand, using brand and customer focus to differentiate and win in the marketplace. She has developed and implemented strategic marketing initiatives for Fortune 500 companies across diverse industries such as travel, technology, retail, food, and market research, as well as professional and financial services.

Tricia has a BBA in Marketing & Business Administration from the Zarb School of Business at Hofstra University.

Specialties:

• Global brand positioning
• Global brand revitalization and building
• Partnership marketing
• Loyalty and retention schemes
• B2B and B2C
• Segmentation strategy (Hispanic, affluent, etc.)

Books of inspiration:

• You Can If You Think You Can - Norman Vincent Peale
• A Whole New Mind: Why Right-brainers Will Rule the Future
  - Daniel H. Pink
• The Gospel According to Coco Chanel - Karen Karbo

Words to live by:

• "There's no such word as "can't."
• "It's not what happens to you in life; it's what you do with it."

Outside of CMG Partners:

• Golf
• Attempting to get my college daughter to "friend me" on Facebook
• Active member, The Luxury Marketing Council of New York
• Co-chair, Hofstra Alumni Organization of Westchester/Connecticut
• I own way too many shoes for one person...
• Still trying to master French