Rich Beatty

Partner

As a strategic marketing consultant and co-founder of CMG Partners, Rich has defined, developed and overseen the implementation of strategic marketing programs for some of the biggest brands in the world. Rich is an industry leader with over 25 years of consulting and marketing experience in creating consumer-centric marketing programs that change minds, reinforce behaviors, and significantly impact the bottom line.

Rich has led many of our most significant projects in the telecommunications, Internet and service industries, including work for Sprint Nextel, XM Radio, Network Solutions (Verisign), British Telecom, Intersections, Equinox Health Clubs and Blue Cross Blue Shield of North Carolina.

Prior to founding CMG Partners, Rich consulted for many of the telecommunication industry’s largest companies. He also had a stint as Senior Manager in charge of Consumer Advertising at MCI, where he led the development of work for Friends & Family, MCI International, MCI Calling Card, 1-800-COLLECT and the launch of MCI Paging and MCI Cellular. He began his career in marketing at the New York headquarters of advertising agency J. Walter Thompson.

In addition to a B.A. in political science from Denison University, Rich holds an M.B.A. from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.