Phil Keith

Sr Director

A true marketing practitioner, Phil has more than 20 years of experience launching new products, discovering new business opportunities, developing award-winning advertising campaigns and building innovative customer segmentation and service delivery capabilities.

Prior to joining CMG Partners (CMGP), Phil held a variety of senior marketing management roles within the telecommunications and financial industries. As vice president of marketing for Xanadoo Wireless High-Speed Internet and Pegasus Satellite Television, he lead brand development, product management, advertising and media planning and overall customer management for several initiatives, including the launch of an innovative 4G WiMAX wireless broadband service and the reorganization of an existing marketing group for the largest independent distributor of DirecTV.

Phil earned a B.B.A. and M.B.A. from Loyola University Maryland.

Specialties:

  • New product development and roll-out
  • Multi-channel customer acquisition strategy
  • Promotional planning and offer management
  • Customer segmentation and life cycle management
  • Cross-functional leadership and operational integration
  • Program and business case analysis

Books of inspiration:

Words to live by:

  • "If you can't measure it, you can't manage it." - Peter Drucker
  • "Tell me and I will forget. Show me and I will remember. Involve me and I will understand." - Benjamin Franklin

Outside of CMG Partners:

  • Spending time with wife and four children
  • Watching and coaching youth lacrosse
  • Trying to find some spare time to sharpen my golf game