Morgan Daloisio

Senior Manager

A collaborative team leader who thrives in the most demanding of environments, Morgan works with our clients to help them better understand their customers’ behavior and then use that knowledge to develop and implement strategies to drive profitable growth. Morgan is currently working with a Fortune 50 cable operator to launch a new wireless Internet service in markets across the country.

Morgan’s previous experience includes several years at the Atlanta office of international consulting firm Bain & Company, where she developed comprehensive marketing strategies for companies in the retail, financial services, technology, manufacturing and communications industries.

Morgan holds a B.S. in business administration from the University of North Carolina at Chapel Hill.

Specialties:

• Marketing strategy
• Go-to-market
• Market & Product opportunity assessment
• Brand strategy & positioning
• Brand activation & employee engagement
• Wireless industry

Books of inspiration:

• Switch: How to Change Things When Change is Hard - Chip Heath & Dan Heath
  
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Marty Neumeier
• The Sartorialist - Scott Schuman

Words to live by:

• "Don't ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive." - Dr. Howard Thurman

Outside of CMGP:

• Avid reader with a not-so-secret love of the Harry Potter series
• Loyal UNC Tarheel fan
• Passionate about fashion
• My two beautiful nieces, who call me "Momo"