Mark Chinn

Associate Partner

Mark works with clients to drive incremental value through marketing strategy and program execution. With over twelve years of experience as a manager, executive, and consultant, he has held leadership positions and supported clients in wireless firms and integrated cable and telecom companies, from challenger brands to industry leaders. Markís career focus is concentrated in high-growth businesses including prepaid wireless, push-to-talk, wireless data and mobile broadband services, and home networking and PC support.

As an associate partner at CMG Partners (CMGP) and as an independent consultant prior to joining CMGP, Mark has supported companies including Virgin Mediaís mobile group, Comcast, and a start-up in the wholesale wireless space. In each of these engagements, he works directly with senior managers to ensure strategic alignment with marketing tactics and other activities within their businesses.

Prior to his independent consulting practice, Mark was vice president of marketing and product development at RCN, one of the first U.S. triple play providers of video, voice, and data. At RCN Mark managed all marketing, product development, pricing, and online functions. Under Markís leadership, RCNís average revenue per customer led all U.S. cable companies, and the residential subscriber base grew even as new competitors like Verizon launched video services. Before joining RCN, Mark held several positions in operations and marketing at Nextel Communications including senior director of phone pricing and planning, where he directed the companyís phone pricing and strategy.

Mark earned a B.A. from the University of Virginia and an M.B.A. from the College of William and Maryís Mason School of Business.

Specialties:

  • Marketing strategy
  • Go-to-market
  • Pricing and offer design
  • Customer retention programs
  • Product marketing
  • Wireless and Cable industries

Books of inspiration:

  • The Five People You Meet in Heaven - Mitch Albom
  • Washington's Crossing - David Hackett Fischer
  • Life - Keith Richards

Words to live by:

  • "Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat." - Theodore Roosevelt

Outside of CMG Partners:

  • Wife - Candi; 3 kids - Jack, Abby, Christopher
  • Avid reader of 19th and 20th century history
  • Love to visit Civil War battlefields
  • Active in Mason School of Business alumni association
  • Sports - amateur player, professional viewer