Lexi Wolfe

Senior Associate

A true communications professional, Lexi has passion for connecting brands to its customers through strategic insights and best practices. Her experience includes work with international Fortune 250 companies in the retail, B2B, high-tech and media/entertainment world.

Prior to joining CMG Partners, Lexi worked at strategy and communications firm Cone, developing, launching and managing social strategies for such brands as Cox Enterprises, Disney, ITT Corporation, PNC and Walgreens. Her experience also includes advising an association of nonprofits in Massachusetts, giving them the necessary tools to advance their business and marketing goals.

At CMGP, Lexi has played a key role with Sprint, supporting the corporate brand marketing team to strengthen the brand and develop marketing strategies designed to effectively reach wireless customers and grow Sprint's share of market.

Lexi has a B.A. in journalism and mass communication from the University of North Carolina at Chapel Hill.

Specialties:
  • Brand positioning strategy
  • Brand portfolio strategy and architecture
  • Corporate responsibility and cause marketing
  • Brand identity & naming
  • Global communications
Books of inspiration: Words to live by:
  • "You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do." - Eleanor Roosevelt
Outside of CMGP:
  • Takes every chance to try different cuisine from around the world
  • College sports fanatic and Gameday junkie
  • Enjoys teaching English (formally and informally) to internationals
  • Loves adventures in the mountains including hiking, rafting and taking on the elements like her hero, Bear Grylls