Donna Cargas

Senior Director

After 20 years at some of the country’s most prominent marketing and advertising agencies, Donna has gained unique insight into what it takes to create a competitive advantage through the use of strategic marketing.

Her ability to approach business and marketing challenges from the perspective of both the client and the consumer helps our clients find solutions that ensure success in a changing and complex marketplace.

Donna’s diverse experience spans the telecommunications, consumer goods and retail sectors. With senior-level leadership roles at The History Factory, Momentum, Arnold Worldwide, DMB&B and Brown Shoe, she has directed strategy for such brands as Adobe, P&G, Comcast and Whirlpool.

In addition to her work with CMG Partners (CMGP), Donna works with nonprofits crafting brand strategy and is a pro bono account director for the Taproot Foundation. She is a graduate of Missouri State University.

Specialties:

• Brand management and strategy
• Brand positioning/rejuvenation/authentication
• Consumer research and insight
• Competitive strategy
• Corporate heritage management
• Advertising, media and messaging
• Employee and stakeholder engagement

Books of inspiration:

• Personal History - Katharine Graham
• The Architecture of Happiness - Alain de Botton

Words to live by:

• "How we spend our days is how we spend our lives." - Annie Dillard

Outside of CMGP:

• Pro bono account director for Taproot Foundation, D.C. Chapter
• Lover of mid-century modern design
• Architecture and historic preservation enthusiast
• Part-time purveyor of popular culture and amateur sociologist
• Runner
• Mom of Nick & Aaron