Amanda App

Manager

Amanda provides our clients with a full palette of marketing services - from strategic direction to execution. She is currently working with a Fortune-50 cable operator to launch a unique broadband adoption initiative that targets an underserved market segment.

Amanda’s experience managing marketing programs for retail and financial services clients has allowed her to build a core expertise in direct marketing. She’s led development and execution of marketing and communications plans for her clients and has lent her creativity to message strategy through web content and page design. Amanda’s experience spans digital and traditional communications tactics. She excels at simplifying and organizing complex projects and streamlining complicated programs. Her resourceful “can-do” attitude, combined with her collaborative workstyle, has earned clients’ confidence and respect.

Amanda has a B.S. in business administration from Stonehill College and a mini-M.B.A. in digital marketing from Rutgers CMD.

Specialties:

  • Project management
  • Market targeting
  • Customer acquisition
  • Relationship management & retention
  • Marketing communications

Book of inspiration:

  • Do It Wrong Quickly - Mike Moran

Words to live by:

  • "Why aren't we flying? Because getting there is half the fun. You know that.” - Clark Griswold

Outside of CMGP:

  • Amateur foodie who never skips dessert
  • Enjoys travelling, drawing and shopping
  • Would rather jump into traffic than come near a spider
  • Loves to laugh with her family, friends and husband